Saturday, July 28, 2012

What to Look for In a Good Web Designer

There are a few misconceptions about what exactly a web designer does. I will try to clear your concept of small business website designers. I'll start with showing the differences between web designer and a web developer. A web designer is someone who creates the visual design and layout of a web page. A web developer is someone who does behind-the-scenes programming of a website. For example a web developer creates the code for database websites.

What does a Web designer do: Web designers are professionals who organize information, create page layouts, while communicating the business's information/opinions in a website. Web designers create another medium for the business to expand into. Creating a website enables the business to attract new customers, showcase its services products, and to do business across countries. A good web designer should be able to do both the design and the development.  

Your web designer must be able to perform the following:

* Understand and keep current all new emerging technology
* Understand and implement web standards
* Layout web pages with HTML, XHTML, XML and in other programming languages
* Program HTML (hand code), JavaScript and CSS
* Translate your ideas, needs and expectations into a web page.
* Design navigation elements (such as navigation bars)
* Create graphics in Photoshop or in any other professional imaging software
* Effectively participate in a web development team
* Have an understanding of Search Engine Optimization
* Have a basic understanding of typography, graphics and color theory
* Understand needs of users and of usability testing
* Have ability to analyze a target market
* Understanding of cross browser problems and how to fix them

A great web designer also has knowledge of coding languages such as:

* HTML/XHTML/XML
* SQL
* PHP
* Java
* JavaScript
* Python
* Cold fusion

It is difficult for a web designer to have all those different programming languages under their belt. The more languages they know the better. Well that should help you on your search for a good web designer - best of luck!

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