aving a certificate in web design doesn't mean that you can
design a good website. If you offer freelance web site design or
any kind of web site design services you need to be able to
understand visitors' psychology. That's priority number 1. Normally, Website
visitors habit over the net is just same as the costumer's habit in the stores.
Visitors just glance at the new webpage; they normally scan some text and just
get on to the first link that takes their attention or interest. A
professional website designer should think from the point of view of end
user of website, i.e., visitors. So, here are some web site design tips
that don't fail to grab visitors attention and to keep them.
Avoid Confusion: Do not make visitors think - do not make them confused. The web page should be explanatory and obvious.
Avoid Confusion: Do not make visitors think - do not make them confused. The web page should be explanatory and obvious.
Help visitors take their
decision deliberately, considering the pros and cons and other alternatives. If
the number of questions grows in users mind, then it would become difficult for
the user to understand the complete system and the visitor would not be able to
move from one point to another point.
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Do not Force Visitors: Do not test the patience of visitors. Let them discover your website and explore your services. Don't force visitors to enter the email address just to test different features. A first time visitor would prefer just to surf through your pages rather than completing long forms.
Driving Visitors to your Target: Focusing on visitors' attention on certain areas would actually help you to get visitors to move toward goal completion. For example, first present different offers - let them choose; then give them the choice of full featured offer for signing up or partial offer without signing up. Whatever they choose, you can always get in touch with your visitor if they find your service of quality. Make sure the process don't get lengthy - it may rather make visitors lose their patience.
Effective Text Content: Web is entirely different from the print media, therefore it is essential to alter the writing style. Promotional writing would not be read at all. All the long text without the images and the keywords marked in italics or bold would be skipped. Also the exaggeration in the language needs to be ignored. Use concise and short phrases. Make your service, visitor friendly - that is 'simple'. Simple service doesn't require lots of talking. Visitors like it if it is not complex.
Design: Visitors do not visit your site to enjoy the design. They look for service or offers. So, don't waste your money and time on making it looking gorgeous and sort - pay more attention to your service, goal orientation and effectiveness of your design. The best design practice is 'Making it look simple but not poor'.
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