Do you write articles loved by Machines (search engines) and enjoyed
by humans. It is now established that, by targeting low competition and
low searched keywords, you can easily rank well for the keyword you are
targeting. But ranking well in Google is enough to meet your whole
purpose of blogging? It’s not. Because, ranking well in Google is just
an opportunity to you to showcase what you have in store.
You definitely have something valuable to share with rest of the
world (may be in exchange of money, email address or in most cases free)
and unless readers respond to your offer, any amount of traffic is useless. If there one factor that is as important as traffic, then it’s called Conversion.
You can measure the conversion simply by asking these questions to yourself.
- How well the new audience is able to connect with what you have written?
- Is your writing provides value to readers?
- Are you able to make someone laugh or smile through your writing? Ask your friends and relatives.
- Is your content shared by re-tweets and likes?
- Are readers commenting on your posts?
- Are your readers taking actions based upon your advice?
- Are people buying the stuff from your blog post?
